Chinese authorities destroy counterfeit products worth $69 million, including Nike products | world news

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Chinese authorities on Thursday destroyed a huge batch of counterfeit products claiming to be from brands including Nike and Louis Vuitton at an event held in 17 provinces and cities, state broadcaster CCTV reported.

A total of 3,000 tons of counterfeit products worth 500 million yuan ($69 million) were burned, dismantled or dumped, according to CCTV.

Items in the transport included sports brands of bottled liquor from Treasury Wine Estates and premium baijiu producer Kweichow Moutai, state media reported.

A statement from the State Administration for Market Regulation, which did not name any brands, quoted Sichuan official Yang Xingping as saying the government had given priority to cracking down on violations and that it “forcefully rectified the illegal and chaotic phenomena with an iron fist”.

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The “destroy operation” was part of China’s Fair Competition Policy Advertising Week 2022. Such public displays are not uncommon in the country, where counterfeit production remains a big industry despite attempts to eradicate.

The Organization for Economic Co-operation and Development estimated the global trade in counterfeit goods to be $464 billion in 2019 and said a boom in e-commerce in 2020-21 led to massive growth in the supply of these products.

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