Foot Locker is preparing to have fewer Nike products on the shelves


If you haven’t noticed, Nike products are increasingly difficult to find in stores.

The famous sportswear and sneaker company has been cut ties with some of the biggest shoe retailers in the country.

Now Foot lockeranother popular footwear retailer, is preparing to have fewer Nike products on its shelves.

Foot locker announced last week no supplier is expected to account for more than 60% of its business in 2022. Nike accounted for 70% of Foot Locker’s business in 2021 and 75% in 2020.

“This change reflects Nike’s accelerated strategic shift towards direct-to-consumer and Foot Locker’s ongoing brand and category diversification efforts,” Foot Locker chief financial officer Andrew Page said in an earnings call.

Foot Locker will build on existing relationships with brands like New Balance, Puma and Crocodile to fill the void.

Nike wants to offer its customers a “premium experience” taking more of a direct-to-consumer business approach. The company plans to appoint certain stores or sections of storesonly for Nike products.

Nike has yet to announce what action it will take at retailers like Dick Sporting Goods and Finishing line.

Previously, Nike removed products from Dillard’s, Macy’s, Urban outfitters, Olympia Sports, Shoe fair and Zappos— and more recently DSW stores.

There is currently 34 Foot Locker stores throughout New Jersey and over 2,900 at national scale.

Clarification: This title has been updated. A previous version might have involved Foot Locker removing all Nike products from stores.


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Christopher Burch can be reached at [email protected]. Follow him on Twitter: @ChrisBurch856. To find on Facebook. Do you have any advice? Tell us.


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